Offer Experiences, Not Things

February 2018

Money cannot buy happiness, but money, if wisely spent, can buy things that contribute to making us happy. The most important, of course, are food, shelter, clothing, and healthcare. But after these basic needs are met, how best to allocate money, which is (for most of us) a limited resource, in the pursuit of more

Using Loyalty and Cross Marketing to Drive Direct Bookings

December 2017

Direct sales through your own website gives you significant competitive advantages over selling through third-party channels. For example, your own website can be used as a platform to mount proprietary marketing tools such as customer-loyalty programs and cross-marketing campaigns, two highly effective methods to drive direct bookings. read more

Encouraging Direct Booking

June 2017

In early 2000, the introduction of online hotel booking greatly facilitated making reservations directly with hotels, bypassing travel agents and other middle men. Now,the early promise of greater yields with online direct booking has seen a sharp drop as third-party online booking services attract consumer ... read more

Loyalty Program Can Leverage Current Hotel Booking Trends

March 2017

In the current marketing climate, many independent and smaller hotels are struggling to compete with major hotel chains or with OTA to attract online bookings and grow their occupancy rates. But few hoteliers are aware that loyalty programs. read more